Sales and Marketing Manager
Duties and Responsibilities
• Marketing Manager in coordinating various integrated communication and marketing activities.
• Interfacing with counterparts and building up relationships with them at marketing suppliers.
• Coordinating in production of a wide range of marketing communications.
• Developing and maintaining sales proposals and collateral, desktop publishing, rate cards, newsletters, brochures, and many other materials related to marketing.
• Supervising the production or implementation of marketing materials.
• Executing a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans.
• Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications.
• Maintaining communication open lines with all organizations and providing prompt answers to requests in order to determine how to convey concise, clear, and timely selective information.
• Developing standardize presentations, sales scripts, proposals.
• Writing and maintaining content and providing monthly updates to company website.
• Producing quarterly newsletter and distributing it to email marketing list of company.
• Assisting in writing, tracking and delivery of press releases.
• Attending tradeshows, company sponsored promotions and events, city tours.
• Building a lead scoring system for evaluating lead qualify and quality opportunities.
• Developing lead generation plans with targets, measures, and objectives.
• Executing and analyzing results of advertisement and marketing campaigns.
Skills and Specifications
• Computer proficiency with Microsoft Office, Dreamweaver, Front Page skills required.
• Ability to operate under solid pressure and meet tight deadlines.
• Excellent Excel, PowerPoint, Word, and Outlook skills.
• Effective project management skills.
• Sound understanding of marketing principles.
• Effective understanding of latest technologies and should identify how to apply them in marketing.
• Good team player and should meet or exceed team goals.
• Plan decisions and practice good judgment.
• Build excellent working relationship to attain goals.
• Work collaboratively and efficaciously as a team member.
• Be self-motivated, confident, energetic, and creative.
• Effectively communicate and make best use of interpersonal skills.
• Should be able to deliver creative and innovative thoughts.
• Communicate excellently in verbal and in writing with all kinds of people.
Education and Qualification
• Bachelor's degree in business, marketing or organizational development.
• Degree in sales administrative or marketing related field.
• Degree from an accredited institution.
工作职责: - 协调及沟通各方面营销工作
- 建立并维护与供应商的营销关系
- 广泛拓展营销领域
- 开发并维护与营销相关的出版物、卡片、时事通讯、手册和与营销相关的其他材料
- 管理各项营销材料
- 执行各类广播宣传,营销展览活动,公共关系、客户沟通、媒体推广活动、促销、其他市场计划
- 提出并跟进发布活动的分析报告并提出建议
- 维护媒体和所有组织提出的请求并提供答复,确保传达简洁,清晰,及时的信息
- 开发标准化业务陈述,销售模式及提案
- 维护更新公司网站内容
- 完成季度简报,并以邮件发送公司市场清单
- 参加展会,公司促销和赞助活动
- 完成营销计划,目标及措施
- 具备广告和营销活动的执行并分析结果的能力
技能和标准 - 精通Office,Dreamweaver,Front Page
- 在工作时间紧迫的前提下能承受工作压力
- 精通Excel, PowerPoint, Word, and Outlook
- 充分理解营销原则
- 了解最新技术并确定如何应用在营销方面
- 良好的团队合作精神并完成团队目标
- 具备良好的计划、决策、实践、判断力
- 建立良好的工作关系以达到既定目标
- 作为一个团队成员具有有效的工作协作能力
- 工作积极主动充满活力和创造力
- 利用人际关系进行有效的沟通
- 能够提供有创意和创新的想法
- 出色的口头和书面表达能力
教育与相关证书 - 本科以上学历,市场营销,销售管理或组织发展专业
- 销售管理或市场营销相关专业的学位
- 获得相关学位认证机构的证明