岗位职责
1. Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
通过具体的目标和预算,制定酒店所规定市场计划中的年度市务传讯计划。并相应做好工作计划,以保证目标和进程在市务传讯部门内部良好的沟通。
2. Compares actual achievements against goals on a regular basisand takes corrective action.
定时检查实际完成和目标之间的差距,已作出最好行动计划。
3. Assists the GM / DOM in the planning of all mailing activities, and oversees their execution.
协助总经理和市场总监计划所有相关活动,并给予执行。
4. Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
确保公司形象的更新,并以合适的方式表现。
5. Prepares on a timely basis the monthly sales & marketing “communications” report.
按时准备市场传媒每月报告。
6. Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM / GM, the advertising agency and the field marketing department at corporate office.
和市场总监/总经理、广告公司以及区域市场部门配合监督和指导广告摄影、宣传和公众形象。
7. Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
确保部门有全面详尽的酒店照片/CD阅览,已用于各种广告、宣传和公关活动。并定时发给总部以建立图片收藏。
8. Supervises operations of the in-house art department.
监督酒店内部设计部门的工作。
9. Monitors activities of competitor hotels and trends within the industry.
关注业内竞争对手酒店的活动和趋势。
10. Performs additional related duties as deemed necessary and appropriate to the communications status.
在需要的情况下对相应工作负责。