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爱丁顿洋酒(上海..

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Brand Trainer 品牌培训师
爱丁顿洋酒(上海)有限公司 查看公司简介>>
[公司行业:其它 公司规模:50-150人]
发布日期: 2016-08-11 工作地点: 上海市 招聘人数: 若干
性 别: 不限 年 龄: 不限 月 薪: /月
工作年限: 不限 外语要求: 不限 学 历: 不限
岗位描述
职位要求:
1. Professional execute the mentor program
Trade Channel TA Objective M&E
- WS Sales * 3+ Build up sales talk role play on site
- ON Bar Staff *15+ Product credential (tasting) spot check (giveaway)
- ON Bar Manager *5+ Product benefit (tasting) spot check (giveaway)
- ON Waitress *30+ Product credential spot check (giveaway)
- ON Manasan/key man *10+ Product benefit (dinner) promotion
- Off K/A Buyer *10+ Product benefit (tasting) Key selling points check
- Off General *5+ Product credential Key selling points check
Consumer
- Brand sponsorship event (Golf / PR / Partnership) – Product benefit (tasting)
- High value consumer engagement dinner – Product benefit (diffusion effect)
Internal
- Sales (on & off) – Sales talk (deliver brand message in direct and clear way)
- PG – PG script (product benefit)
- New comers orientation and back office staffs (product credential)
All event / action will have monthly planning and concluded with summary report which includes,
1) # of participates
2) Level of understanding – key points taken
3) Area for an improvement

2. In assist to build up CRM data networking (gain consumer data)
3. Gain trade (competitor & market) insight and consumer (drinking behaviour) insight
4. Clean, neat and professional image in ALL event
5. Well self-discipline in ALL drinking occasion
6. Act as team player (Positive attitude, commitment and passionate to work and whisky)

Others
1. Strong passion & interest in premier spirit industry
2. Good presentation & social skill

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公司简介
爱丁顿公司是一家总部位于苏格兰的全球化跨国公司。拥有众多全球消费者热爱的威士忌品牌,包括麦卡伦、威雀、顺风、高原骑士,此外,我们还拥有加勒比海金朗姆酒的领导品牌宝格和伏特加品牌雪豹。

公司目前全球雇员多达2000多名,拥有8个全资控股公司,产品通过自建分销网络、市场推广以及与渠道通路的合作,行销于全球100多个国家。

公司一直秉承将企业社会责任置于公司业务模式的核心。为了平稳,持久且独立经营家族生意,Robertson三姐妹于1961年用她们的公司股份成立了The Robertson信托机构(信托慈善基金) ,这一盛举使得爱丁顿公司能够保持经营的独立性且贯彻长久以来持续支持慈善事业的运营宗旨。

更多详情,欢迎浏览爱丁顿网站 www.edrington.com

爱丁顿公司,其品牌和标识均已注册商标。

Edrington is a global company headquartered in Scotland and makes some of the world’s best-loved Scotch whiskies, including The Macallan, The Famous Grouse, Cutty Sark and Highland Park. The portfolio is complemented by Brugal, the leading golden rum in the Caribbean, and by Snow Leopard vodka.

The company has more than 2000 employees across the globe, with eight wholly-invested locally-owned companies. Our brands are being sold in over 100 countries by a network of Edrington’s own distribution and marketing teams as well as distribution partnerships

The company’s business model has always had social responsibility at its core. When the Robertson sisters from the founding family transferred their shareholding, and therefore their ownership, in Edrington to the newly formed Robertson Trust (Trust and Charity Fund) in 1961, their ingenuity ensured that Edrington would remain independent and its history of philanthropy would continue.

Edrington, its brands and logo are registered trademarks.

For more details, please visit www.edrington.com

联 系 人:Helena Zheng
公司网址:http://www.edrington.com
地 址:上海徐汇区虹桥路1号港汇中心一座1901室
邮政编码:
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