Plaza Pr..

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Marketing Manager

面议
Plaza Premium Group 环亚机场服务管理集团
广州市
  • 国内五星级酒店  |
  • 50-150人  |
  • 2018-06-19

  八年以上工作经验  本科学历   招若干人  性别:不限
  英语 精通   年龄:不限

职位信息


JOB RESPONSIBILITIES 

• Develop and implement overall marketing communications strategy – B2B and B2C - for key business lines/brands 
• Overseas advertising and promotions strategy and set up guidelines for local markets
• Develop customer acquisition strategy via paid, owned, earned media
• Setup and manage global online acquisition campaigns via SEM, Display & Social
• Build social strategy (proactive & reactive) for different brands to encourage customer engagement
• Create and overseas global brand campaigns to create brand awareness and reputation
• Partner with eCommerce team to setup and manage global online acquisition campaigns via SEM, Display & Social
• Partner with Branding team to set up communications strategy guidelines and playbooks to ensure consistent brand voice across all markets
• Partner with PR and Communications to develop storytelling ideas
• Partner with Sales and Business Development team to develop partner marketing plan with the likes of airports, tourism authorities, banks, lounge membership programs
• Be part of the “launch team” for new market and business lines to develop launch marketing initiatives
• Overseas and maintain marketing & promotional content on brand websites
• Supervise creation of any marketing messaging in any format
• Work closely with in-house Design team and marketing agencies (if any) to ensure effective campaign execution
• Develop and supervise the overall campaign performance tracking and analysis structure
• Manage and allocate marketing budget
• Manage a small but effective global marketing team
• Handle ad hoc assignments as required by supervisor



联系方式


联 系 人: Chris Wong
地 址:广州市越秀区麓景路黄田直街1-2号1101(广州白云机场)
邮政编码:



公司信息


环亚机场服务管理集团的总部设於香港,是全球提供高端机场服务的先驱和最大管理机构之一,本集团网络覆盖全球36个国际机场,并拥有超过150个服务点,致力为每一位旅客实现「更佳机场体验」的愿景。 本集团主要经营四项核心业务,包括机场贵宾室、机场中转酒店、机场礼宾接待及机场餐饮服务。本集团国际性的机场贵宾服务品牌致力在繁嚣的机场内打造一个舒适的空间,為入境、离境及过境的旅客提供一流的设施和宾至如归的服务。 经歷超过19年的沉淀与积累,集团现有员工超过4,000人;每年為超过1千2百万人次的旅客提供优质的机场服务。集团凭藉稳健的往绩及专业的态度,為旅客提供卓越的品质,加上屡获殊荣的服务与设施,使其网络不断扩展,并在全球机场服务业者中享负盛名。

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