半岛酒店经营着一些世界上最好的酒店。随着我们大中华区（香港、上海和北京半岛）业务的发展，我们正在寻找一位客户关系管理与体验经理，负责开发、管理和维护可持续的品牌合作伙伴关系，并致力于为客户关系管理项目提供独特而引人注目的体验。
The Peninsula Hotels operate some of the finest hotels in the world. As we embark of growing our Greater China （The Peninsula Hong Kong, Shanghai and Beijing） business, we are seeking a Manager, CRM Partnerships & Experiences who will be responsible for developing, managing, and maintaining sustainable brand partnerships with the intent to curate unique and compelling experiences for the CRM programme.
- 该职位设在北京半岛酒店，负责中国地区的工作
- The role be based at The Peninsula Beijing and oversee the Greater China region
- 直接向大中华区数字客户体验和营销区域总监汇报
- Report directly to Regional Director, Digital Customer Experience & Marketing, Greater China
- 提高积极的客户满意度、保留和参与度，以支持酒店、半岛精品店和商场租户销售，推动租赁收入，并致力于增加获取和客户直接收入。
- Newly created position which will allow you to support and build upon customer satisfaction, retention and engagement to support the hotels, Peninsula Merchandising Limited, and shopping arcade tenants, drive leasing revenue and aim to increase member acquisition and guest direct revenue.
关键岗位职责 Key accountabilities
- 确定、采购和推荐品牌合作伙伴关系以及大中华区 客户关系管理计划优惠和活动，其任务是提高会员、会员参与度和品牌知名度，以实现年度租金和酒店收入预算。
- Identify, source and recommend brand partnerships and Greater China CRM programme offers and activities with a mandate to increase members, member engagement and brand awareness to achieve the annual shopping arcade rental and hotel revenue budgets.
- 研究、开发和实施独特的、引人注目的计划，以吸引客人和购物商场的访客转变为会员，并最终成为贵宾。
- Research, develop and implement unique and compelling programme offers that will attract guests and shopping arcade visitors to convert to members and ultimately into VIPs.
- 开发和维护销售和市场宣传材料，以支持向潜在合作伙伴推广客户关系管理项目。
- Develop and maintain sales and marketing collateral materials to support the promotion of the CRM programme to prospective partners.
- 根据公司的合同准则、政策和品牌标准谈判并最终确定营销活动协议。
- Negotiate and finalise campaign deals in accordance with the company’s contractual guidelines, policies and brand standards.
- 作为合作伙伴内部的主要联络人，以专业和良好的方式代表品牌。
- Act as the partner’s key liaison internally and represent the brand in a professional and well-presented manner.
- 管理现场和场外团队，确保大中华区 客户关系管理项目符合公司的总体目标和战略目标。
- Manage teams on site and off site to ensure the Greater China CRM programme aligns with the company’s overarching objectives and strategic goals.
- 与酒店销售和市场团队合作并抓住机会，确保采用一致的方法，并推动协同增效，以最大限度地提高大中华区的整体销售和营销市场，以实现年度酒店预算并提高品牌知名度。
- Collaborate and seize opportunities to work with hotel Sales & Marketing teams to ensure a cohesive approach and drive synergies to maximise overall Greater China sales and marketing strategies and actions to achieve annual hotel budgets and increase brand awareness.
- 制定和管理与品牌合作和销售相关的年度预算。
- Develop and manage annual budget as it relates to brand partnerships and offers.
基本要求 General requirements
- 8年以上大中华区高端酒店或奢侈品消费市场营销/品牌传播工作经验
- 8 years + in marketing / brand communications field of luxury hospitality or consumer luxury across the Greater China region.
- 具有客户关系管理和客户忠诚度经验者优先考虑
- Strong CRM and Guest Loyalty experience high preferred
- 能够领导金融和商业零售讨论
- Ability to lead financial and commercial retail discussions.
- 相关领域的大学学位或更高学位
- University degree or higher in relevant field
- 母语普通话;优秀的写作和陈述能力; 具有商务水平的英语口语和书写能力
- Native Mandarin; Excellent writing and presentation skills; Business level spoken and written English
我们很高兴收到您的简历，并将直接与合适的申请人联系。请知晓，我们只会考虑有权在中国工作和生活的候选人。
We are delighted to receive your resume and will liaise directly with suitable applicants. Please note, we will only consider candidates who have the right to work and live in China only.