MAJOR RESPONSIBILIES 责任概要:
Maintain and update contents of all online channels to increase traffic and drive revenue. In charge of online channels and hotel website content maintenance, Social Media management, evaluation of online campaigns and investments, involve in keep relationship with OTA’s contacts to increase market exposure.
SPECIFIC DUTIES 工作任务:
1. Digital Marketing
1. 负责微信公众号、抖音等自媒体的平台日常运营和维护工作,为公司整体品牌传播和营销服务,高效产出年轻人喜欢的热点视频内容,提高用户的关注度和粘性。
Operate and Maintain hotel official account of tiktok, WeChat and other media platform to serve hotel's overall brand marketing; efficient produce young generation’s loved hot video content to improve customers’ attention and stickiness.
2. 吸收掌握并实时更新公司的产品及文化,结合时下的热点,把其转化成针对不同用户实时调整和更新微信、小视频等推广内容,并利用不同的方式传播。
Absorb and update the company's most updated products and culture in time, combine with the current hot spots to transform into real-time through wechat, short video and other promotion contents for different users, and spread in different ways.
3. 制定并实施清晰的用户互动策略,增加粉丝数量,粉丝活跃度和忠诚度。
Formulate and implement clear user interaction strategies to increase the number, activity and loyalty of follower.
4. 跟踪新媒体平台推广效果,分析数据并反馈,总结经验,建立有效运营手段提升用户活跃度,增加粉丝量。
Track the effectiveness of new media platform promotion, analysis data and feedback to supervisor; summarize experience and establish effective operation ways to improve user’s activity and increase followers.
JOB SPECIFICATION 职位要求:
• 有洞察力,每日追踪实时热门话题并捕捉亮点,有娱乐精神,脑洞大,创意多。
Be insightful, track real-time hot topics and capture bright spots every day, have the spirit of entertainment, mind-blowing and creativity.
• 有一定的审美素养,对拍摄、修图技能、视频剪辑技能掌握者优先。
Have a certain aesthetic quality, and master the skills of shooting, drawing revision and video editing is preferred.
• 良好团队合作精神,较强的执行力及责任心,独立思考能力,观察力和应变能力。
Good teamwork spirit, strong executive ability and sense of responsibility, independent thinking ability, observation and adaptability.
• 有新媒体运营经验者优先,具备项目运营能力者优先。
New media operation experience is preferred.
• Proficiency in written and spoken English and Mandarin.
具备流利的英语及普通话听说读写能力
• 大专及以上学历,传媒、新闻、广告、互联网等相关专业,有两年以上新媒体相关的工作经验。
College degree or above, major in media, news, advertising, Internet, etc. with more than two years of working experience in new media.
• 热爱新媒体运营,具有较强的运营管理、专题策划、信息采编整合能力。
Love new media operation, have strong operation management, special topic planning, information collection and integration ability.