OPERATIONAL (DIGITAL MARKETING MANAGER)
业务方面(数字营销经理)
• Develops and maintains active contacts with digital media, and evaluates all media solicitations and exposures.
开发并维持与电子媒体及其工作人员的积极联系,评估所有媒体要约和宣传
• Assists in monitoring all current attitudes and public statements concerning the hotel in foreign and local digital media.
协助监测所有当前国外和本地电子媒体对酒店的态度和评述
• Assists in ensuring all hotel advertising and collateral (local Food and Beverage, recruitment, etc.) are of consistent high standards, and that they comply with brand standards.
协助确保所有酒店广告和材料(本地餐饮和招聘等)标准一致并且品牌标准
• Maintains and updates the hotel’s photographs and information on brand website and OTA channels.
维持并更新酒店官网及分销渠道网站图片和信息
• Manage Wechat , Weibo and Tiktok social media platforms
管理微信, 微博, 抖音等社交媒体平台
• Update IPTV content in the guestroom
定期更新酒店客房内IPTV内容
• Manage guest reviews on TripAdvisor and other OTA platforms and share with related departments
管理TripAdvisor和其他OTA网站客人的点评并分享给酒店其他部门
• Work with Digital Agency for PPC and SEO campaigns
与集团Digital Agency合作,指定PPC和SEM计划并定期更新
• Develop and maintain with 3rd party to do hotel promotions (eg. Dianping, Dining City, Huiji etc.)
第三方线上销售平台拓展与维护 (大众点评,Dining City, 荟集等)
PERSONAL REQUIREMENTS | TEAMWORK & COMMUNICATION (GENERAL)
个人要求|团队合作与沟通(综述)
• Assists in the implementation of the hotel’s Marketing Communications Strategy (goals, tactics and actions).
辅助酒店行销企划策略的执行(目标、策略和行动)
• Assists the Marketing Communications Manager to ensure that the Marketing Communications activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.
协助市场传讯经理,确保酒店行销企划活动与公司营销策略一致,对酒店活动予以适当执行
• Attends Departmental Communication Meetings as scheduled.
按照安排参加部门行销企划会议
• Provides administrative support to the Department.
为部门进行行政管理支持工作
HEALTH & SAFETY (GENERAL)
健康与安全(综述)
• Understands and strictly adheres to Rules and Regulations established in the Employee Handbook and the hotel's policies concerning fire, hygiene, health and safety.
理解并严格执行员工手册中的规章制度、以及酒店其他如消防安全、食品清洁、安全健康等政策
• Ensures high standards of personal presentation and grooming.
保证高标准的仪态妆容
GENERAL
综述
• Exercises responsible behaviour at all times and positively representing the hotel and Artyzen Hotels Group.
在任何情况下用负责的态度处理事务,展现酒店和雅辰酒店集团的正面形象
• Maintains strong, professional relationships with relevant representatives from competitor hotels, business partners and other organisations.
与酒店竞争者、商务合作伙伴和其他组织的相关代表之间保持专业的紧密联系
• Responds to changes in the Marketing Communications function as dictated by the industry, company and hotel.
对由行业、公司和酒店导致的行销企划功能变化做出反应
• Attends training sessions and meetings as and when required.
出席所要求的培训课程及会议
• Carries out any other reasonable duties and responsibilities as assigned.
执行其他分派的合理职责
• Responds to changes in the Sales and Marketing function as dictated by the industry, company and hotel.
当行业,公司和酒店发出指令时,积极适应市场销售部因功能调整而产生的变化。
• Carry out any other reasonable duties and responsibilities as assigned.
遵照执行被分配的其他合理的工作职责。