职位介绍 ：PRINCIPAL RESPONSIBILITIES 主要职责 ·Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity. 与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。 ·Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases 开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。 ·Establishes sales leads from the study of digital media, magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments 通过新媒体、杂志、个人关系发现销售机会，与宴会及销售部就销售机会进行协调。 ·Disseminates corporate press releases to appropriate local trade and consumer media 向合适的当地商业和消费者媒体发布公司的新闻。 ·Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc. 建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。 ·Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel. 在酒店的客人和员工中及酒店內开展的活动中公布促销信息。 ·Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests. 向其它部门就酒店内外的活动提供信息，这些信息可能会在与客户交往中发挥作用。 ·Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned. 接受客户和媒体的投诉、申请和询问，并协调相关部门进行处理。 ·Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests. 通过向贵宾提供人性化的服务保持良好的公共关系。例如，为贵宾的预订提供后续服务，在贵宾及其随行人员到酒店时协助欢迎活动，向贵宾赠送欢迎信。 ·Maintains clipping files pertaining to the hotel（s） based on daily perusal of the media. 每日浏览媒体并保留与酒店相关的新闻剪辑。 ·Maintains mailing list/contact file. 保管邮寄名单和联络档案。 ·Maintains hotel photo file. 保管酒店照片档案。 ·Develop hotel gifts and giveaways. 准备酒店礼品和赠品。 ·Builds profile within local market place through attendance at various events and local market place. 通过参与当地市场的各种活动在当地市场上树立良好形象。 ·Co-ordinates hotel photography when required. 如有需要，协调酒店的摄影活动。 ·Monitors awareness of competitor activities and use information when developing PR strategies. 观察竞争对手的活动并利用此类信息发展公关战略。 ·Plans and coordinates sponsorship activities. 策划和协调赞助活动。 ·Perform any duties assigned by the Management deemed necessary. 执行任何管理层交付的工作。 § REQUIRED QUALIFICATIONS 资历要求 Required Skills技能要求 ·Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company. 具有代表酒店，品牌和公司与顾客，员工和第三方交往的能力。 ·Problem solving, reasoning, motivating, organizational and training abilities. 具有解决问题，推理，号召，组织和培训能力。 ·Proficient in the use of Microsoft Office. 精通微软办公软件。 ·Good English and Chinese writing skills. 良好的中英文写作技能。 ·Fluent in both English and Mandarin is a must, speaking other languages is a plus. 能流利使用英文和中文，会其他语言尤佳。 Qualifications 学历 ·Bachelor’s degree in Mass Communications or related field. 具有大众传播或相关领域的学士学位。 Experience 经验 ·2-3 years of relevant working experience in the same position in a 5 star international branded hotel or comparable industry related experience. 具备在5星级国际品牌酒店2-3年相关的工作经验，或与此相当的工作经验。 Key Metrics 主要绩效指标 ·No. of monthly media exposure from news release, editorial or promotion activities 新闻稿，软文介绍或促销活动中得到的月度曝光数量。 ·Success of a PR event or promotion 公关或促销活动的成功