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上海苏宁宝丽嘉酒店

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Digital Marketing Manager/Executive 数字营销经理/主任
上海苏宁宝丽嘉酒店 查看公司简介>>
[公司行业:国际五星级酒店 公司规模:500人以上]
发布日期: 2017-12-18 工作地点: 虹口区 招聘人数: 1
性 别: 不限 年 龄: 不限 月 薪: 面议 /月
工作年限: 三年以上 外语要求: 英语 熟练 学 历: 大专
岗位描述
§   Assist Director of eCommerce to create individual marketing plans for the hotel to drive revenue across all online customers segments
协助电子商务总监为每酒店建立个别的市场推广计划来提高在线客户市场的收益.

§   Supervise online marketing campaigns with approved online agency.
监督并授权网络媒介进行的市场推广活动。

§   Research and develop promotions/partnerships with local attractions to further hotel’s web presence and online revenue, and negotiate on behalf of the hotels in the region for new online marketing initiatives.
通过与当地景点合作,开发促销计划,伙伴以增强酒店网页的内容及在线收益,并代表酒店在本地洽谈新的在线市场推广。

§   Locate and add our hotel to new partner marketing linking opportunities.
把握适当时机向新合作伙伴推广并准确定位。

§   Plan and execute tactical marketing plan through strategic third party channels according to brand strategies.
依据品牌战略,通过第三方渠道,制定并执行具体的市场推广计划。

§   Maintain ongoing communication with key local and regional third party accounts.
维持与现有本地区域内关键客户的沟通。

§   Manage the development, execution and tracking of offers on the LHG CRM marketing tool.
在LHG集团沟通工具方面的管理,执行并记录所有特别促销。

§   Design marketing strategies to drive stay-related revenue, as well as offers that will generate repeat business for participating hotel.
设计市场推广战略以增加入住的收益,并为参加该活动的酒店产生持续的收益。

§   Own the development and implementation of promotional offers to ensure timelines to market.
发展和运用促销计划以确保市场推广中的时效性。

§   Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked.
§   Track, measure and provide analysis on success rate and “Return on Investment” to ensure we optimize on all future offers.
追踪,衡量并针对投资报酬率提供分析,以确保酒店未来的定价最优化。

§   Owen rolling online promotional marketing plans and schedules for the hotel.
负责制定酒店网络市场推广计划及时间表。

§   Analyze user behavior on Special Offer Pages and Destination Sites to help optimize on initiatives going forward.
通过特别促销网页及目的地网站分析用户行为,并协助使其优化效应最大化。

§   Perform any duties assigned by the Management deemed necessary.
执行任何管理层委托的工作。

Required Job Knowledge / Skill/专业知识技能:
§   Knowledge of basic marketing objectives, tactics and strategies required; (preferred experience with online marketing and advertising planning and management).
了解基本的市场推广目标,技术及战略。(拥有在市场,广告筹划经验者优先)

§   Strong communication skills, both verbal and written.
优秀的沟通能力,包括口头和书面表达。

§   Solid understanding of working with dynamic websites and utilizing a content management system.
深刻理解动态网站工作原理并运用网站内容管理系统。

§   Intellectual and analytical curiosity-initiative to dig into the “why” of various results.
优秀的分析能力 –主动对各种结果去挖掘“为什么”

§   Advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel and Access. Adobe Photoshop and rudimentary HTML knowledge is a plus.
出众的计算机技巧及对各种电脑程序的深入了解,包括熟练掌握微软EXCEL及ACCESS软件。了解ADOBE PHOTOSHOP及HTML网页知识更佳。

Qualifications 学历
§   Preferred degree in Marketing, Advertising and/or Communication.
拥有市场推广,广告或市场传讯方面的学位尤佳。
           
Experience 经验
§  Minimum 2-3 year experience in similar capacity with international chain hotels.
具备在5星级国际品牌酒店2-3年相关的工作经验。


The Langham Xintiandi, Shanghai reserves the right to revise this Job Description at its discretion with notice.
 
 

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公司简介
上海苏宁宝丽嘉酒店是继美国拉斯维加斯之后全球开业的第二间宝丽嘉品牌酒店。在宝丽嘉,世界顶级的享乐生活与高雅文化完美结合,每一间酒店都会带给宾客亲切、恒久、细致、卓越的感受,完美诠释“至臻体验,岂止难忘”的品牌真谛。

Bellagio Shanghai is the first Bellagio Hotel in China and the second in the world succeeding its sister hotel, Bellagio Las Vegas. Integrating the luxurious lifestyle with the ultimate elegance, each Bellagio Hotel is designed to create the welcoming, timeless, sophisticated and remarkable experience for its guests, which is the perfect interpretation of the brand’s belief - “Nothing Short of Unforgettable”.
设施 Facilities

162 间豪华客房,包括 22 间套房
中餐厅嘉府壹号重现上海滩雅致风情,主打经典本帮菜及粤式佳肴
名厨餐厅拥有超大观景露台,演绎地道意式菜肴
全日餐厅,可单点早、午、晚餐,是商务休闲聚会的不二之选
大堂酒廊,享受宝丽嘉精选下午茶及进口手冲咖啡带来的惬意时光
5 间近 1,800 平米的多功能会议空间承接各式宴会活动
宴会厅自然采光
4层挑空中庭,巨型电子屏幕打造震撼视觉体验
水疗中心
室内恒温游泳池及活力池
24 小时健身中心
超过200个地下停车位

162 spacious deluxe guestrooms, including 22 impressive suites
Authentic Chinese restaurant Mansion on One paying homage to Shanghai’s legacy and classic Cantonese cuisine
Lago by Julian Serrano with large outdoor terrace, serving authentic Italian cuisine
Café Bellagio, all day dining venue for breakfast, lunch and dinner
The Lounge offers Bellagio Signature Afternoon Tea and imported craft coffee
5 specialized meeting venues close to 2,000 square meters space
Grand Ballroom with natural light
Four-storey-high atrium equipped with state-of-the-art LED and integrated audio system
Spa at Bellagio
Indoor heated swimming pool & vitality pool
Fully equipped 24-hour fitness center
Over 200 underground parking lots

联 系 人:人力资源部Human Resources
公司网址:http://www.bellagioshanghai.com/cn/
地 址:上海市虹口区北苏州路188号
邮政编码:200080
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